"Does the script tell a clear, engaging story with a beginning, middle, and end, while integrating brand messaging and a strong call-to-action?"
This test case passes. The script is expertly formatted according to traditional industry standards and successfully translates the brand’s purposefully aggressive tone into a compelling narrative. There is room for improvement regarding the script's readability, as the brand voice is applied throughout the entire document; limiting this persona to the voiceover and on-screen copy while using plain English for technical directions would enhance clarity for production teams. Ultimately, the output is suitable for real-world use without manual correction, as it follows a clear narrative structure with a defined beginning, middle, and end, concluding effectively with the brand tagline and a sharp call to action.
Red: Not supported; Green: Supported
Primary deliverable: Copy deck (.docx)
• .docx: clear sections (Objective, Audience, RTBs, Tone, Mandatories, Copy options, Disclaimers)
• .pdf: web PDF (compressed)
• .txt: plain-text
Copy variants: labeled by channel/placement; character counts included per line
• .xlsx: one row per variant; columns: Channel, Placement, Headline, Body, CTA, Emojis?, Char count, Notes, Legal
• .csv for platform uploads where needed
We need to craft the video script for the global launch of Plaque Slayer's latest product - Dragon's Breath. This launch will be globally driven by a hero video which needs to explicitly show viewers what they can expect from the product and its features. Our key themes of confidence in a high-stakes moment must be present.
The video will be between 30 to 45 seconds long and should feature a relatable individual who represents our user and the situations they find themselves in. Only one narrative story should anchor the entire video. Feature the dental spray version of the product.
Be granular - we want a breakdown of the scenes by timestamps of between 3 to 5 seconds. On-screen action, gestures, expressions, and especially dialogue and VO should be clearly indicated.
The visual and editing style of the video should match the brand - no scenes of sitting at a cafe and polite conversations etc. There should be action, aggression, slaying doubt, achieving confidence etc. It should be raw, abrupt, and unapologetically on-brand.
Copy-wise, brand tonality should only shine through in the narrated VOs at the end. All script lines should reflect regular speech.
Refer to brief as attached for context, product details, and more details.
