Does the output provide interactive copy that is engaging, clear, and consistent with the brand's voice, while effectively driving user participation and achieving the intended goal (e.g., lead generation, data collection, entertainment)?
This test case passes. The output features well-crafted quiz questions that leverage specific product details to ensure the reader feels actively involved and engaged. Additionally, the content effectively educates users on the specific benefits of Dragon's Breath while reinforcing the brand's unique market positioning. This output is ready for real-world use without manual correction, as it remains perfectly aligned with the brand voice and successfully supports the campaign's objectives for user interaction and education.
Red: Not supported; Green: Supported
Primary deliverable: Copy deck (.docx)
• .docx: clear sections (Objective, Audience, RTBs, Tone, Mandatories, Copy options, Disclaimers)
• .pdf: web PDF (compressed)
• .txt: plain-text
Copy variants: labeled by channel/placement; character counts included per line
• .xlsx: one row per variant; columns: Channel, Placement, Headline, Body, CTA, Emojis?, Char count, Notes, Legal
• .csv for platform uploads where needed
Create an on-brand product quiz that helps the user to learn more about Plaque Slayer's Dragon's Breath product - as part of the launch campaign. Here are some examples:
- Does Dragon's breath help with whitening yellow teeth?
- What's the difference between Dragon's breath versus Colgate?
It should 10 questions long.
Our goal here is to be engaging and encourage user participation - while also generating leads, collecting data for product and marketing, and also to generally be entertaining.
For each question, provide three answers, with one being the obvious answer - and stay on-brand for only the answer.
Refer to brief as attached for context, product details, and more details
