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"Do the variations provide meaningful differences in one or more creative elements (headline, image, CTA, layout) while maintaining brand consistency and test validity?"
This test case passes. The output ensures that all variants remain true to the original layout, maintaining consistent positioning for headlines, CTAs, and subheadlines, while product placement remains constant across all versions. Additionally, the brand tonality is effectively respected through the use of aggressive vocabulary that aligns with the established persona. This output is suitable for real-world use without manual correction, as each variant provides visually significant differences in both imagery and copy while adhering strictly to the core design requirements.
Red: Not supported; Green: Supported
Primary deliverable: Variant matrix (.xlsx)
• Delivery (video): MP4 H.264; target 10–20 Mbps; AAC 48kHz
• Delivery (image): sRGB JPG (quality 80–90) or PNG for transparency; 2000px long edge unless specified
• Delivery (text): .docx with clear sections
• Project handoff: PS/AE/Premiere/Resolve project + media relinked; graphics as .aep if used
We're preparing for the global launch of Dragon's Breath - Plaque Slayer's latest product. We have our main social ad but would like to run a number of variation testing to see which one performs the best.
The resulting image should meet this criteria:
Do the variations provide meaningful differences in one or more creative elements (headline, image, CTA, layout) while maintaining brand consistency and test validity?
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Ingest the brief, then apply changes to the ad - per the elements highlighted in the criteria.
Dimensions are to remain the same. Language should remain in English.
The resulting image should be similar to the original but distinct enough that we can test it against the original.
Maintain brand tonality both visually and copy-wise.