"Does the PR copy present a clear, newsworthy message in a professional tone that highlights brand credibility, stays on-brand, and provides journalists with usable information?"
This test case passes. The output consists of a professionally written press release that presents information in a highly newsworthy manner tailored for journalists, supplemented by a consistent, brand-aligned boilerplate. It is suitable for real-world use without manual correction, as the content successfully incorporates all essential elements required for immediate media distribution.
Red: Not supported; Green: Supported
Primary deliverable: Copy deck (.docx)
• .docx: clear sections (Objective, Audience, RTBs, Tone, Mandatories, Copy options, Disclaimers)
• .pdf: web PDF (compressed)
• .txt: plain-text
Copy variants: labeled by channel/placement; character counts included per line
• .xlsx: one row per variant; columns: Channel, Placement, Headline, Body, CTA, Emojis?, Char count, Notes, Legal
• .csv for platform uploads where needed
Write a press release announcing the launch of Plaque Slayer’s new product, Dragon’s Breath. The release should present a clear, newsworthy message in a professional tone that highlights brand credibility and provides journalists with usable information.The press release must:- Introduce Dragon’s Breath as Plaque Slayer’s latest innovation in oral care- Explain the product’s purpose, positioning, and relevance in today’s social and lifestyle landscape- Provide context on why this launch matters (e.g., consumer behaviour, social confidence, modern routines)- Highlight the key product features - End with a concise Plaque Slayer boilerplateInclude two attributed quotes:- One from a Plaque Slayer co‑founder or executive speaking to the brand vision and the significance of the launch- One from a product lead or spokesperson discussing the innovation behind Dragon’s BreathUse a professional, credible tone that stays on‑brand while remaining suitable for media distribution.Refer to brief as attached for context, product details, and other details
